![]() ![]() In short, customization can enhance the sense of ownership and personal connection to the product. Nike By You allows online users to create their own custom shoes by choosing between myriad colorways, materials and styles. For example, customers can use product visualization tools to personalize products according to their preferences, such as choosing colors, patterns and designs. These virtual assistants can be programmed to be conversant in every language, opening retail businesses to a truly global marketplace.Īdvances in immersive technology also unlock greater potential for personalization. Generative AI enhances natural language understanding and response generation, which allows virtual assistants and chatbots to converse more seamlessly and with more context awareness. For example, consider virtual assistants and chatbots. ![]()
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